What is it about Seth Godin?

What is it about Seth Godin that makes me want to listen to what he has to say?

Having thought for a while I think I have come up with the answer and it boils down to two things. 1: He is succinct and 2: He tells a good story. 

1: Succinct: The brevity of his messages that are fired out on a regular basis to those of us that want to listen are such that when I see he has put a new post on his blog I can view it straight away. I know it will only take me a couple of minutes to read, digest and carry on with my day. His latest blog post is only 160 words long. It took me less than a minute to read.Have a look and see what I mean.

http://sethgodin.typepad.com/seths_blog/2010/07/the-art-of-seduction.html

2: Stories: He can capture your attention with a good story. I watched his TED talk on tribes that we lead. He spoke for 20 minutes and he told a story. In the age of information overload we forget how important it is to connect with humanity and tell story. He articulates his points with real people. This is so important.

One other thing he did which I thought was great was that he brought reality to the room ( See Chip and Dan Heaths Book Made to Stick for hints on presenting - this is one of their ideas) Get to 3.44 on the video and see what he does. This is subtle yet so effective. Watch and see what I mean.

Comments

[Ray Poynter]

And he is occasionally right. (which since he opines a lot gives him quite a few hits per year)